Blogging has fast become a fully recognized necessity in most business marketing strategies. If you’re not sure what the role of blog copywriting is, let me fill you in:
Blog Copywriting Attracts Google (and other search engines)
Search engines, like Google, send out “crawlers” – little virtual spiders that gather information from various websites and return to Google with a report. These crawlers will tell Google if a website has or hasn’t been updated recently, if a website has consistent keywords in any field, and if a website receives a good flow of web traffic.
Having received all this data from its trusty spiders, Google can then make the decision on whether or not any website being reported on is worth the web surfer’s time. If you’ve been tardy with your web content, Google-almighty knows. Google organizes the entire world wide web into the ‘Google Search Results’ display that we see today. You can read more about Search Engine Optimization here.
It should come as no surprise to know that very few web surfers will venture past Page 1 of any Google search conducted, which is why its so important that your website content catches the right attention of Google’s crawlers. With regular blog copywriting, the steady flow of new, helpful information with carefully-selected keywords lets Google crawlers know that your website is active, within a certain field and receiving attention from organic web surfers.
Fresh Content Attracts Readers
…And readers translate to business. Regular blog copywriting paints the picture that you are an expert in your field, and seeing hat you are savvy within your field will give your readers and potential clients the peace of mind and confidence to pick up the phone and call you.
If you’re not sure where to begin incorporating blogs into your marketing plan, let me help you create a blog copywriting calendar to follow and I’ll write your content for you. If you feel overwhelmed by the thought of blogging, contact me to find out how it all works.