Imagine that you have the opportunity today to meet a few hundred new people, potential clients and supporters, and make your first impression. You’d make a good effort to look and sound good, wouldn’t you?
That is precisely what your website is: the opportunity to make a great first impression on the hundreds (someday thousands!) of web surfers that might happen upon your site. This is why your web content is crucial to successful online marketing: First impressions last.
When creating web content, there are a few things that we need to remember…
Web Content needs to be SEO-Friendly
Search Engine Optimization is the art of creating content that tells search engine crawlers what kind of website you are running, your location, and precisely what services or products you are offering. Based on what their crawlers report back, a search engine will rank your website according to its relevance to what web browsers are looking for. Effective web content should give your website higher rankings, and make it easy to find via search engines like Google.
Web Content needs to be Reader-Friendly
As good-looking as someone might be, one would be quite likely to completely lose interest if that person opens their mouth and either says something utterly nonsensical, or something so intellectually above you that you can’t hope to follow a conversation with them. Your website is much the same: it can be very pretty to look at, but with content that completely turns people off. Remember that your website is a one-way conversation, but it should aim to be an invitation to engage in a two-way conversation.
Who Are You?
Ultimately, your web content needs to tell the digital world who you are. It is your introduction, your first impression, the moment to shine as the curtain lifts. You have one chance.
If you need help giving your existing web content a simple face lift, or if you need someone to write your content from scratch, let me assist. Contact me to find out where we can start.